Capturing The Baby Furniture Market: Lollipop Lane vs Cosatto

In selecting the right baby furniture, parents are often confused by an excess of choice. Everything in the store looks nice and shiny, and looks just right for the baby, but either the cost is too high, or there are issues with delivery and assembly. Let’s see how two leading brands have each tried capturing this market. Lollipop Lane has come out with five different sets of baby furniture, each set intended to be a coordinated assembly, but also available separately.

Cosatto, on the other hand, has the Hogarth range of coordinated furniture, but also a range of cots; but their claim to uniqueness is their innovative changing station, aptly called the Easi-Peasi changer. While Lollipop Lane does offer a changing unit in some of their baby furniture collections (Avalon, Kingsley and Lakeside) these are more conventional in design and do not have the portability of the Cosatto product.

Coming to the question of assembly, and delivery, Cosatto offers free delivery on all its individual products as well as sets. Such an offer is only available on certain Lollipop Lane pieces, but all their sets come with free delivery and assembly.